Meet Jackie Kutzer and Christine Atkins, the women behind the Orvis 50/50 On the Water campaign. The ultimate goal of the campaign, which started in the spring of 2016, is to reach gender parity (50/50 by 2020) in the sport of fly fishing.
They’ve been working on achieving this goal through a variety of initiatives, which Jackie and Christine outline on this episode. These include everything from women-specific gear development to free women's only Fly Fishing 101 classes to partnerships with other industry leaders. They also discuss the progress made thus far and the plan for the future.
While it's been no small endeavor, there's no better company to take on this quest than Orvis. With a rich history in the fly fishing industry, starting as a mail-order business selling high-end fishing and hunting gear back in 1856, they're poising themselves to do whatever they can to help increase engagement in the sport and keep it going strong for generations to come. They're not just stopping with women. They're looking to get more children, people from various ethnic backgrounds, and more in geographical locations as well.
Listen in and get inspired, then help Orvis further the mission by sharing images on social media using the #5050 hashtag and most important of all, introduce someone new to the sport!
If you have any questions or suggestions, reach out to Orvis at email@example.com.
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Download Episode 27 by Clicking Here.