Just in time for your holiday shopping, this episode is full of great gift ideas and some of the hottest must-have new products out this year in fishing!
Pure Fishing, which is a collection of the world's best-known fishing brands, had an epic time down at iCast's New Product Showcase this year. They won 1st place in 9 different categories, including Best in Show for the Berkley PowerBait Gilly- the first time ever that a bait won the Best in Show category!
This week, I chat with Kimberly Hoffman who is the Senior Manager, Advertising & Public Relations for Pure Fishing to talk about the iconic brands they represent, some of these new products, and the marketing behind them.
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