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    The Woman Angler & Adventurer — 5050onthewater

    EP. 27 Dreaming Big to Reach Gender Parity in Fly Fishing | Orvis 50/50 on the Water Campaign

    EP. 27 Dreaming Big to Reach Gender Parity in Fly Fishing | Orvis 50/50 on the Water Campaign

    Meet Jackie Kutzer and Christine Atkins, the women behind the Orvis 50/50 On the Water campaign. The ultimate goal of the campaign, which started in the spring of 2016, is to reach gender parity (50/50 by 2020) in the sport of fly fishing. 

    They plan to achieve this goal through a variety of initiatives, which Jackie and Christine outline in their conversation with Angie Scott. These include everything from women-specific gear development to free women's only Fly Fishing 101 classes to partnerships with other industry leaders. 

    Click Here to Listen!