"Why Fishing Will Die If We Don't Fix This..." That's a hard-hitting title of a recent podcast episode by Salt Strong's Joe Simonds. If that's not an attention grabber, I'm not sure what is! Needless to say, it certainly grabbed mine.
In songwriting, there's a phenomenon we talk about where two writers in two totally different locations and even genres will grab the exact same clever idea for a song out of the ether at the same time and write two very similar songs. I'm not saying that's exactly what happened here, but as we were planning this series on the importance of introducing new anglers to the sport of fishing I noticed our friends over at Salt Strong were on a similar tack.
In episode 11 of It Pays to Fish, I feature an interview with Salt Strong brother Joe Simonds. He and his brother Luke took the plunge BIG TIME and quit six-figure jobs to follow their passion to start a fishing company. How incredible is that? Joe had to completely uproot and move from Georgia to Florida with his wife and kids. I guarantee you will find a wealth of inspiration and information in Joe's story.
The company they started, called Salt Strong, has built up an amazing community over the past few years, and they've done this though a lot of hard work and sticking to their initial why. Though their blog, YouTube channel, social media, online courses, and podcast, among other things, they've managed to create more than just a fishing company. They've created a movement.