EP. 54 RBFF's Rachel Auslander on Women Making Waves From the 2019 Bassmaster Classic
Angie Scott recently met up with the Recreational Boating & Fishing Foundation's Senior Manager of Strategic Partnerships Rachel Auslander at Media Day during the 2019 Geico Bassmaster Classic presented by Dick’s Sporting Goods. Rachel was on hand to answer any questions about the Take Me Fishing brand and initiatives, handing out press kits, research and information on the work RBFF is doing to advance fishing and boating participation. RBFF was also there sponsoring the Bassmaster Get Hooked on Fishing Kids area at the Classic.
You may recall back in July Angie chatted with RBFF's Director of Marketing Rachel Piacenza about their new women's initiative called "Making Waves." (Episode 18). On this week's episode, Rachel A. gives us some insight on the 2.0 version of the initiative as well as what RBFF's been up to in their efforts to grow participation in recreational fishing to 60 million in 60 months. Exciting stuff! Help support the cause by sharing about it on social media and more importantly, introducing someone new to the sport!
